She comes to your class and asks you all to create a brand name as well as an advertisement for the watch. She says that she wants to sell this watch to school children. Let us imagine a situation in which a manufacturer has just made a new watch. Making an advertisement requires a lot of creativity. The issues avoided here are central to the functioning of equality in democracy. (2) Advertising is focusing on only the lives of the rich and leaving the issues of poverty, discrimination, and dignity aside. Because in a democracy all have the right to information. Thus, equality between the rich and poors in a democracy is affected here. But those, mainly poors, who don’t have these means, are not able to know about these products. (1) Advertising for different products/ brands reaches only those people who have the means of media either print or electronic. It is leaving out those who do not relish seeing women in front.Ĥ. If we could not afford the brand that is being advertised we would feel disgusted.Ĭan you explain two ways in which you think advertising affects issues of equality in a democracy? (d) If you could not afford the brand that is being advertised how would you feel? ‘ġ. The visuals and text used in this advertisement are the assurance at your doorstep about the weight of the LPG cylinder.ġ. The visuals and text used in this advertisement are “Women in Front” on World Women Day, 8th March 2007.Ģ. This advertisement highlights the values that people should weigh the LPG cylinder before obtaining it from the delivery men.Ģ. The values in this advertisement are women are accepting dangerous and strenuous work in Today’s world.ģ. This advertisement is speaking to the consumers of LPG gas of Indane company and it is leaving out non-consumers of the gas.ģ. This advertisement is speaking to the people at large about the women of today. (c) Who is this advertisement speaking to and who is it leaving out? (b) What values are being promoted in these advertisements? (a) What visuals and text are being used in these advertisements to attract my attention? Now, look at each of these and answer the following questions: These are the reasons why building a brand is central to advertising.Ĭhoose two of your favourite print advertisements.
It is the advertising which influences people’s thought regarding a particular brand of product. Advertising is the only means through which a brand can be popularised fastest and can reach the largest number of people. The brand is made to differentiate a particular product from others in the market.Ģ.
The word ‘brand’ is the particular name or sign given to a product made by a manufacturer. What do you understand by the word ‘brand’? List two reasons why building brands is central to advertising?ġ. NCERT Solutions for Class 7 Social Science Civics Chapter 7 Understanding Advertising Look for the red question marks.NovemNovem| by user | No comments NCERT Solutions for Class 7 Social Science Civics Chapter 7 Understanding Advertising Each lesson has at least one set of questions linked to a reading or a case study. This Civics and Ethical book is just one resource that you and your fellow students will use to learn about Civics and Ethical Education at this level. Information as a Source of Knowledgeĭownload Ethiopian Grade 12 Civics and Ethical Textbook Effective Leadership for Active Participation Regulating the National Economy on Realistic International Principles Self-reliance and Morally Sound Decision-making Capacity The Severity of HIV/AIDS as a Global Pandemic Co-operation among Nations for Mutual Benefits Fulfilling Promises to Promote Understanding in the International Arena Costs of Fulfilling Responsibility on Individuals Ethiopian History in an International Perspective Equality and the Notion of Affirmative Action The History of the Ethiopian Peoples’ Struggle against Oppression Rule of Law and the Fight against Corruption Constitutional Rights versus Constitutional Obligations
It also provides a list of the keywords and concepts you will meet in the unit. Each unit begins with an introduction and states the lessons and the outcomes. It will guide you through the 11 values with readings, case studies, questions, and illustrations to support the text. This book is written for students studying Civics and Ethical Education in Grade 12. Ethiopian Grade 12 Civics Students TextBook
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